Good stories speak to the audience, but the most powerful stories speak about the audience. -Greg Stone

When it comes to the stories we tell about our brands, our methods and techniques often fall short of good and effective storytelling, and connecting with the customer. What are some of the key elements we need to weave into our stories in order for them to be epic, and how do we tell them in simple but colorful language? Why is radio the most powerful storytelling medium, and what can we learn from it? Why are verbs a very important part of epic storytelling?

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On this episode, communication strategist, and author of Branding with Powerful Stories: The Villains, Victims, and Heroes Model, Greg Stone talks about the biggest mistakes we make in our storytelling.

4 Things We Learned from Greg Stone

  • Epic stories that CEO’s have told – these are the most common from great leaders
  • Stories are a form of kindness – once they are spoken they belong to the listener.
  • The power of interspersing feelings and facts in storytelling
  • Melodrama vs. Facts

About our Featured Guest:

Greg is the founder of Stone Communications and author of two books Branding with Powerful Stories: The Villains, Victims, and Heroes Model and Artful Business: 50 Lessons from Creative Geniuses. He is widely regarded as an expert in crisis management, digital media and communications tactics. He began his career in journalism, first as a writer at Time Inc. in New York and later as an on-air television reporter, earning three Emmy nominations.

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To buy Branding with Powerful Stories: The Villains, Victims, and Heroes Model go to

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