You can’t build a sustainable business on something you can’t control. -Matt Johnson  

The process of becoming a rockstar entrepreneur involves simplification and focusing in on the right thing, the right type of client and the right bundle of services. With so many new shiny objects coming up, how do we stay focused on the core things that never change? Why is it critical to shift from trying to sell something to many people, to building the right offering that will attract ideal clients?

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On this episode, I continue my conversation with Freelance to Founder host, Brandon Hull. We discuss how to build a sustainable business, and the right process of developing a package and value proposition.

In the journey to discovering your special X-factor, how we view branding and positioning is very important. What are some of the mistakes people make when it comes to brand marketing? How does personal branding connect to podcasts? On this episode, I talk to Millo founder and Freelance to Founder podcast host, Brandon Hull about my entrepreneurial journey and the lessons learned along the way.

About our Featured Guest:
Brandon Hull is the founder of Millo, and co-host of the Freelance to Founder podcast. For more information, go to

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