The idea that execution beats strategy is a reassuring lie. We can’t simply put on the blinders and out-hustle our competition. We have to think. -Matt Johnson

When everyone is playing the content marketing game, the execution becomes less important than the strategy. What are the key questions we need to ask ourselves to determine if our strategy is winning the game? Why is there no place for poor execution in this highly competitive world? How has technology put everyone on an equal playing field?

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On this episode, I talk about the new media machine, why strategy outweighs execution and how we can compete at the highest level.

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How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business


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