The prospects in any market we sell to break down in different ways. Most of the time, it breaks down into the Many and the Few, the 80% and the 20%, the average and the extraordinary; and most importantly, the early adopters and the mainstream. This directly affects the potential success of any thought leader, business coach or consultant. As coaches and consultants, we have to CHOOSE who we’re going to sell to, because it dictates how we talk to people and how we structure our service. What are the differences between the opportunities we get when we sell to the Few and when we sell to the Many? Why is selling to the Few a better strategy?
On this episode, you’ll learn why we shouldn’t be aiming to sell to everyone if we want to run a successful Rockstar Business.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business