Performance marketing encompasses much more than just affiliates. It’s building those referral partners and building those relationships, and being able to do more. -Dustin Howes

When it comes to affiliate marketing, the vision most coaches and consultants have is becoming that center of the universe in a referral network. What does a wildly mismanaged affiliate program look like, and how can we avoid falling into those traps? What causes the fraud that has given affiliate marketing a bit of a bad name? What’s performance marketing and how is it different from traditional affiliate marketing, and how does that allow for stronger relationships between the company and the affiliate? How do we figure out what the ideal affiliate relationship for us is?

On this episode, affiliate marketing expert and coach, Dustin Howes shares how to successfully start and manage affiliate marketing programs at a high level.

3 Things We Learned from Dustin Howes

  • The ONE thing we need to do before we even start an affiliate program.
  • Other channels we should be maximizing before starting an affiliate or co-marketing program.
  • The very first people who should be our affiliates.

About our Featured Guest:

Dustin is the founder and chief coach at Performance Marketing. Performance Marketing Manager is the online certification training that can turn anyone into an affiliate marketing management rockstar.  For more information, go to and connect with Dustin on LinkedIn

Dustin is offering a promo to YouX listeners. To book Dustin for a free discovery call go to

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