The smaller the niche, the more effective and powerful you become at creating transformation and that’s what draws more people to you as a coach. –Dr. Stephen Kalaluhi
One of the biggest misconception that exists in our world is that a smaller niche makes it hard to build a profitable coaching practice. How does this mindset trip us up and how can we do away with it. Why is the real gold in creating a solution that serves one person in a duplicatable way? How do we create a magnetic draw to us? How do we drill down and really discover the solution and service the person in our micro-niche needs?
On this episode, business coaching expert and consultant, Dr. Stephen Kalaluhi, talks about how we can become go-to coaches in a micro-niche, the fears and fallacies of micro-niches, and the power of being all things to one person, not one thing to many.
3 Things We Learned from Dr. Stephen Kalaluhi
- The business coaching gap that Stephen identified early on
- The key thing we need to have in place in order to build a great coaching business
- How to develop a winning solution by starting with one person
- If there is ever such a thing as a niche that’s too small and insignificant
About our Featured Guest:
Dr. Stephen Kalaluhi is the co-founder and president of K2 Development Systems, Inc. He helps Leaders and Their Teams Increase Productivity, Performance, and Engagement. His team is an unrivaled group of coaches and consultants driven by a calling to unlock human potential.
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