You need to go through the whole cycle of emotions and get out to the other side to be able to fully appreciate the positives. – Dr. James Kelley

Adversity is something we all experience at some point in our lives. How can we take action and respond to it the right way? How do we analyze our failures correctly so we get the lesson out of them. What is the difference between good adversity and bad adversity? 

On this episode, author of Crucible’s Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity, Dr. James Kelley shares what inspired the book, the lessons he’s learned about dealing with challenges and how he marketed the book.

3 Things We Learned from Dr. James Kelley

  • Why we have to get through the cycle of emotions first before we can appreciate the adversity
  • Why stories are more helpful and persuasive than facts and stats
  • The marketing strategy that worked the best to promote his latest book

About our Featured Guest:

Dr. James Kelley is a professor of marketing at the United Arab Emirates University in Al Ain, Dubai, the host of the Executives After Hours podcast, and the author of The Crucible’s Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity. Go to for more information.

James is giving away the introductory chapter of his book and an accompanying worksheet on his website.


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