Change is external, situational, and what happens to you, transition is internal, it’s a process and a response. – Dennis Volpe

Anyone who makes a living with the content in their heads and hearts has to overcome internal obstacles to unlock their full potential.

There’s so much we have to deal with when we are the product, especially when it comes to leaning into our backstories. Thought leaders steer away from talking about the setbacks, challenges and failures they’ve experienced in the past, but when we go into our work without our whole selves, we impact our effectiveness.

We think we can’t talk about the stuff that defines our identity, but those are often the things that make us more human, more relatable and more compelling.

How do we overcome the reluctance to own our backstories? Why is this so critical in thought leadership work?


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In this episode, I’m joined by Executive Performance and Transition Coach, Leadership Consultant and author of Transition on Purpose, Dennis Volpe. He shares the power of leaning into our stories, and why it makes us more effective at what we do and how we market ourselves.

Things We Learned from Dennis Volpe

  • Why a huge part of unlocking performance is about dealing with our internal identities.
  • Why change and transition are two very different things.
  • The power of connecting our backstory and identity with our marketing.
  • How to avoid the pain we create through assumptions and value judgments.

Guest Bio-

Dennis is an Executive Performance and Transition Coach, a Principal at the Leadership Research Institute (LRI), Leadership Consultant, Veteran Mentor, Forbes Coaches Council member and author of Transition on Purpose.

He is an experienced leader and mentor with a proven record of leading and developing others to perform at higher levels and improve their overall effectiveness. He has a passion for learning, developing others to improve as leaders, and positively impacting organizational success.

Dennis partners with individuals and teams to recognize and optimize personal and organizational potential.

For more information, visit and