When we can give people that sense of home, that sense of trust and connection and belonging, it does wonders for our businesses. –Dana Malstaff

The ability to nurture our free content into paid content is one of the biggest disconnects we experience in business. Instead of struggling to sell products and services, how do we build our communities in a purpose-driven manner so it can become its own ecosystem? How can we build a movement that can sustain itself, build up entrepreneurs and help our business function and grow? How does decision confidence play into us being able to weigh our options and gain focus?

On this episode, Boss Mom founder, Dana Malstaff talks about building your tribe, the free-to-paid journey and empowering other people through your YouX machine.

3 Things We Learned from Dana Malstaff

  • How to build a movement that feeds our YouX Machine and creates mini-influencers within our Tribe
  • How to leverage entrepreneurs within our movement to join our team and even turn freelancers into entrepreneurs
  • Dana’s Ideal Client Scale and how it relates to the Circles that our Tribe forms around us

About our Featured Guest:

Dana is the founder, CEO and business and content strategist at Boss Mom, a community for moms who want to start and run successful businesses. She is also a published author, podcaster, and is recognized as one of the “50 Must-Follow Women Entrepreneurs in 2017. Go to https://boss-mom.com/ for more information or join the Boss Mom Facebook group https://www.facebook.com/groups/BossMomGroup/. Find Dana on LinkedIn https://www.linkedin.com/in/danamalstaff/, Facebook https://www.facebook.com/BossMomDana/ and Instagram @danamalstaff.

To learn more about the free to paid journey listen to this podcast https://boss-mom.com/episode-293-create-free-paid-journey/


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