The marketing world hasn’t been able to categorize a service that isn’t just strategy like consulting or just done-for-you like an agency. There isn’t enough in the public consciousness around a service that combines strategy with implementation.
How we market ourselves affects how people perceive the value of this service.
How can we sell hybrid consulting-agency offerings to a marketplace that doesn’t quite understand this new category, and who will own this new space?
In this episode author, thought leader and Business Growth Specialist, Dan Kuschell talks about positioning ourselves in an emerging marketing service category, and why a lot of marketing advice is outdated in today’s world.
3 Things We Learned from Dan Kuschell
- His perspective on direct response branding and why traditional marketing and branding are dead.
- The value of a systems skill set and installing a marketing operating system in a business.
- Why toolkits are the future of marketing.
Dan Kuschell is a Dad, Thought Leader, Author, Entrepreneur, Humanitarian, Angel Investor, and Business Growth Specialist. He started his first company at 22 years old, has owned multiple companies, and has over 22 years of experience helping business grow exponentially. Dan is the founder of Growth to Freedom™, ProsperityBasedLiving.com, creator of Millionaires Mindset®, bestselling author of Bootstrap Business as well as A Champion in the Making: Awaken the Champion Within Your life, Business, and Relationships and more.
Get Dan’s Business Growth Toolkit including the CEO checklist, How to Sell More by Selling Less, and the Marketing Plan Blueprint Checklist here.