If we want to build influence online and sign up ideal clients outside of live events, our Idea must be razor-sharp, clear and compelling to our ideal clients. -Matt Johnson

In this temporary world of zero-live events, thought leaders who usually have the benefit of in-person energy and enthusiasm can’t rely on that to convert clients. With everything shifting online, how we appeal to an online audience has become even more important than before.

Without a Clear & Compelling Idea, we are going to confuse our audience, and because we can’t see that audience in person, we don’t see where we’re losing them. We only see the effects – the sluggish and inconsistent growth in our business. Our Clear & Compelling Idea has to be sharpened and refined to meet the demand for an online audience. If we don’t carefully craft it, we won’t be able to create demand for our service.

What lesson can we learn about clarity from A1 Steak Sauce? How can speakers remain effective signing up clients outside of live events?


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In this episode, I share the one thing that makes thought leaders struggle to transition from selling at live events to selling online.

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