Once you’ve an infrastructure that’s up and running, you can fill slots and general content really well. –Clwyd Probert
When it comes to running events, we can easily fall into the trap of losing momentum, or losing grip of the creative direction as we get pulled back into running our main business. How can we avoid this? How do we navigate the Catch 22 of getting butts in seats so we can get speakers? What methodology can we apply to our events so they extract high level content that we can drive into the future?
On this episode, Whitehat Inbound Marketing Agency CEO, Hubspot Platinum Partner and Hubspot User Group London host, Clwyd Probert shares on building a powerful content engine and growth opportunity through live events.
3 Things We Learned from Clwyd Probert
- How to run a monthly live event that is content focused and grows organically
- How to structure your team for flexibility and scale
- How to change the types of conversations you have with your clients
About our Featured Guest:
Clwyd Probert is the CEO & Founder at Whitehat Inbound Marketing Agency and a Platinum HubSpot Partner. Whitehat organizes and run the HubSpot User Group in London (the London HUG). They work with B2B and B2C companies within the technology, biotech, manufacturing and other sectors. Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning & business growth through his unique and innovative sales and marketing campaigns.
He brings a multi-disciplinary background from the world of science & technology, sales & marketing and global professional services knowledge which has been gained in different industries and multiple countries. Go to https://www.whitehat-seo.co.uk/ for more information. To connect with Clwyd, go to https://www.linkedin.com/in/clwyd/
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