Anyone can be in the battle for attention as soon as they pick up the tools of new media and start creating content, but it’s strategy that determines who wins. -Matt Johnson

People don’t know who we are and why they should work with us because there’s so much noise and competition. In order to get noticed, we have to battle for attention and influence. What determines whose idea is spread and who makes the biggest impact is the attention and influence they can have. 

But to get any results, we have to cut through the noise in a way that converts attention into real influence. In the thought leadership world, there are two main strategies at play for garnering attention and gaining influence. Microfamous is an alternative to both. How does this strategy help us cut through the noise effectively?


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In this episode I discuss the elements of attention for thought leadership business in today’s media environment.

Ready to become MicroFamous? Here are 4 ways we can help.

Get the MicroFamous book
You don’t need a big audience to build a simple, profitable business. This book lays out the roadmap to attract an audience, build influence, and become famously influential to the right people. – Click Here.

Launch your podcast
Thinking about podcasting to grow your coaching, consulting or speaking business….while doing ZERO back end work? Our Done-for-You service has been launching/producing podcasts for emerging thought leaders for 4 years. Click Here.

Get the MicroFamous FastTrack
Templates and tools to get featured on podcasts and deliver a compelling message that attracts ideal clients.  – Click Here.

Subscribe to the MicroFamous podcast
10-15min episodes to help you unplug, focus and set the strategy for your coaching or consulting business. Click Here.