In a world where coaches, consultants, authors and speakers are becoming more specialized, people are going to gravitate towards thought leaders who speak very deeply and specific to them. -Matt Johnson

When you’re obsessed with getting people results, you start to build strategies that appeal to a wide audience. But from a marketing perspective, that doesn’t make them our ideal client, or the people that will respond to our Clear and Compelling offer. 

It becomes critical to become more specific about who we work with, and decide between serving the few or serving the masses. Why is the decision between the few and the many so necessary?


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In this episode, we talk about the importance of selecting who to serve.

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