by Matt Johnson | Oct 19, 2016 | Business Development, Marketing
One of today’s topics on Real Estate Uncensored is zeroing in on your perfect niche. I think people are afraid to go after a specific niche for a few reasons: 1. They are afraid to miss out on business outside that niche 2. They are afraid of telling people no 3. They...
by Matt Johnson | Oct 10, 2016 | Clarity, Marketing
I’ve been thinking a lot about marketing through the lens of relationships. It’s a great diagnostic tool for solving a marketing problem. For example: If I want more clients, I need more relationships, both on the sales side and the operations side. (More...
by Matt Johnson | Aug 3, 2016 | Marketing, Podcasting
I was listening to Adam Carolla and Dr Drew’s podcast yesterday, and they were chuckling at car commercials that link their vehicles to buzzwords like “Love.” I think Love might be a stretch, but certainly Volvo has done it with Safety, and BMW with...
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