The Accidental Split Test

The Accidental Split Test

The “accidental split test” occurred by launching two different podcasts in the same market the same year, but with two very different strategies.Real Estate Uncensored – 1.5 million downloads and counting, aimed at a mainstream audience of real...
Clear & Compelling Idea

Clear & Compelling Idea

The goal is to have an idea at the core of our business that is so clear and compelling to our ideal clients that they can’t help themselves. They HAVE to take action. They HAVE to learn more. -Matt Johnson Once we understand how influence is built, and we set...
Destroying Imposter Syndrome

Destroying Imposter Syndrome

For a lot of people, even successful ones, there’s a feeling that never goes away. It’s imposter syndrome, not feeling like the true expert that you are. For years, I let that feeling hold me back from getting featured on podcasts or launching my first solo podcast....
Nicky Billou on the Thought Leader Revolution

Nicky Billou on the Thought Leader Revolution

85% of what you need to teach any 1 of your clients, you need to teach all of them. -Nicky Bilou In the coaching realm, group programs have often been seen as a lesser choice, and that individual coaching is the best option. The truth is, group coaching is actually...