by Matt Johnson | Jun 5, 2019 | YouX Podcast
You have to prioritize. You only have so much energy, you have to focus on what’s going to be the low hanging fruit and the biggest change maker and go after that. -Rich Brooks Events can be a powerful way to not only position ourselves as experts, but also a way to...
by Matt Johnson | May 31, 2019 | YouX Podcast
The more of our marketing is done inhouse with marketing assistants, the more ability we have to customize what they are doing to the mission we’re on. -Matt Johnson As influencers in the New Media Machine, we can’t win the game for attention alone. We need allies to...
by Matt Johnson | May 29, 2019 | YouX Podcast
Unlike influencers with a million followers, a micro-influencer has an audience that’s really invested in what they are talking about because it’s so specific. -Susana Yee One of the biggest misconceptions about influencer marketing is that we should be going after...
by Matt Johnson | May 23, 2019 | YouX Podcast
A key thing for me was finding the one type of thing I was going to sell to one type of person. – Matt Johnson In the journey to discovering your special X-factor, how we view branding and positioning is very important. What are some of the mistakes people make...
by Matt Johnson | May 22, 2019 | YouX Podcast
If you have a really strong message and a strong offer, it should be converting. -Kate Dramis For a lot of agency leaders, coaches and consultants, balancing different sides of the business can be a huge challenge. When you have this kind of setup, why is it so...
by Matt Johnson | May 17, 2019 | YouX Podcast
If we build the right system, the system will provide the right result but it just takes that extra time building it. –Matt Johnson One of the biggest and most costly mistakes agencies make is not having a defined system for hiring employees, and not assessing...
by Matt Johnson | May 14, 2019 | YouX Podcast
Implementation is the lowest margin activity. It’s too easily commoditized. –Karl Sakas The biggest game-changer in professional services is being profitable without staying on the hamster wheel. Why is it so common for agency leaders to throw themselves under...
by Matt Johnson | May 10, 2019 | YouX Podcast
It’s a matter of getting certain about what you want and knowing that the answers that are right for you are inside of you. -Jake Jorgovan One of the biggest shifts we have to make as entrepreneurs is trusting that the answers for what direction to take are within us,...
by Matt Johnson | May 8, 2019 | YouX Podcast
Good stories speak to the audience, but the most powerful stories speak about the audience. -Greg Stone When it comes to the stories we tell about our brands, our methods and techniques often fall short of good and effective storytelling, and connecting with the...
by Matt Johnson | May 3, 2019 | Uncategorized, YouX Podcast
You build trust super fast if you can skyrocket vulnerability. –Jason Treu Most people believe that imposter syndrome doesn’t exist at the highest levels of management and corporate life, but it’s actually more common there. What are some of the factors about...
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