Barbara Walters & The Interview Podcast Trap

Barbara Walters & The Interview Podcast Trap

The goal is that our audience is converted to our Point of View gradually over time. – Matt Johnson Interview podcasts can do great things for our brands and our networks, but they can also be a trap that keeps us at a certain level. Barbara Walters is one of...
Roadmap Episode 9 – Launch Your Podcast

Roadmap Episode 9 – Launch Your Podcast

No matter how consistently you’re getting featured, you’re always going to need your own platform, a place where you control the content, the format and the frequency. -Matt Johnson Getting featured on podcast interviews is an important and powerful step in building...
Roadmap Episode 6 – Turn Attention into Demand

Roadmap Episode 6 – Turn Attention into Demand

Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...