by Matt Johnson | May 13, 2021 | YouX Podcast
Puffery is selling, not helping, and it’s a derivative of insecurity. – Frank Klesitz The best and most effective copywriting is good because it’s authentic, genuine and extremely one-to-one personal and effortlessly generates trust. It’s completely different...
by Matt Johnson | May 4, 2021 | YouX Podcast
Making the pitch all about the guest and not about the podcast is the quickest way to get your pitch ignored, even if you’re legit. – Matt Johnson It looks like podcast interviews are going mainstream in the world of business coaches, consultants and...
by Matt Johnson | Apr 29, 2021 | YouX Podcast
If you have influence in your space, it sets the stage for bigger things. Your MicroFamous system is the foundation of your influence. – Matt Johnson You have a podcast, you’re in a rhythm, you’re consistent, you have a small but established...
by Matt Johnson | Apr 22, 2021 | YouX Podcast
You have a responsibility to base your business around the people you can serve at a high level, and not take on a bunch of people where it’s experimental and they are paying you to learn on the job. – Matt Johnson One of my good friends, a fellow agency owner,...
by Matt Johnson | Apr 15, 2021 | YouX Podcast
Choose tomorrow over today. I say no to things in the present so that I can work on building systems that make tomorrow easier. – Matt Johnson Once you hit the 6 figure mark, getting to the next level is often based on focus, not opportunism. Doing less, not...
by Matt Johnson | Apr 8, 2021 | YouX Podcast
In order to engineer influence, you don’t want everything in the marketing of your business to depend on trading time for money. – Matt Johnson Thanks to a social media landscape built around extroverts, it’s been drilled into our heads that attention is the...
by Matt Johnson | Mar 31, 2021 | YouX Podcast
Podcasting can change the perception of you in your market and make you MicroFamous in your space. You go from being just another vendor to the no-brainer choice. – Matt Johnson We all want to close sales faster, but in this cluttered, distrustful online world,...
by Matt Johnson | Mar 24, 2021 | YouX Podcast
How ever marketing evolves, there’s always going to be a way for introverts to reach people online without changing who we are. Don’t change who you are at all, just build a system around yourself to reach people online. – Matt Johnson The social media...
by Matt Johnson | Mar 18, 2021 | YouX Podcast
In order for a show to get a good foothold and traction in the marketplace, you have to really strongly appeal to a smaller group of people. If you don’t understand who the right people are, every decision that flows from there will be wrong. – Matt Johnson For...
by Matt Johnson | Mar 4, 2021 | YouX Podcast
Content that doesn’t tie back into your belief system and big idea may get you attention, but it won’t get sales. – Matt Johnson Interview podcasts have become a dime a dozen and standing out requires consistent evolution and experimentation. Repeat guest, Adam...
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