by Matt Johnson | Jul 31, 2019 | YouX Podcast
Only provide services you have really strict process around. -Bob Asfari Many full service agency are stuck in that 10% to 15% profit margin, and a lot of it comes from not specializing. What are the operational, cultural and financial benefits of narrowing our focus?...
by Matt Johnson | Jul 26, 2019 | YouX Podcast
The key strengths of an operation are people performance and people operations. -Tony Eades When two agencies merge, there are critical pieces that have to be intact in order for it to be a success, and for the agency to keep delivering results to clients. How can we...
by Matt Johnson | Jul 24, 2019 | YouX Podcast
If you want word-of-mouth marketing, you have to educate people about what to say about the product and make them feel rewarded for saying it. -Jay Papasan Millionaire Real Estate Agent and The ONE Thing are two of the most influential and successful business books...
by Matt Johnson | Jul 19, 2019 | YouX Podcast
We have the opportunity today more than ever before to package, productize, sell and leverage our intellectual property to provide something truly unique. -Max Traylor Most entrepreneurs are focused on how to get more clients, and not on finding people who will get...
by Matt Johnson | Jul 11, 2019 | YouX Podcast
Calls-to-action are limited, there is a threshold to how many calls-to-action we can throw into a podcast episode before we start breaking trust. -Matt Johnson Sponsorships seem to be the goal of most podcast hosts, but those arrangements very often don’t suit...
by Matt Johnson | Jul 4, 2019 | YouX Podcast
If we want to use our podcasts to generate real leads directly from the people we interview, the focus of the conversation is to hammer away at the fact that they need the solution to the big valuable problem, preferably our solution. -Matt Johnson There are two...
by Matt Johnson | Jun 28, 2019 | YouX Podcast
The assets you really have are the relationships you have with the customer and which seat you have at the table. -Perry Nalevka When we’re running a service business, scalability is huge and the thing that tells us if we can go the distance. What is the first...
by Matt Johnson | Jun 26, 2019 | YouX Podcast
People need to release more and more content to keep up with the internet machine. -Dave Feinman In the rapid movement of the internet machine, many clients and customers expect our services to be on-demand, which comes with a unique set of challenges. How do you...
by Matt Johnson | Jun 21, 2019 | YouX Podcast
You have to figure out what you can deliver on that makes other people happy. Don’t do anything else, and don’t promise anything else. -Michael Berean The context of how the world consumes content is changing rapidly, and as agency owners, we have to stay on the pulse...
by Matt Johnson | Jun 19, 2019 | YouX Podcast
Remove yourself as the linchpin of the agency. -Kyle Racki Agency growth and success is hindered when leaders fail to remove themselves as linchpins of the business. How does getting out of the way help the business and the staff grow? What skills transfer over from...
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