Are You In The Mushy Middle?

Are You In The Mushy Middle?

It’s the high ground you want to occupy if a flood comes and knocks out the Mushy Middle completely out of the market. -Matt Johnson For all of human history up to this point, professionals were protected from competition by geography. Now that virtual work has...
The Reassuring Lie of Execution vs Strategy

The Reassuring Lie of Execution vs Strategy

The idea that execution beats strategy is a reassuring lie. We can’t simply put on the blinders and out-hustle our competition. We have to think. -Matt Johnson When everyone is playing the content marketing game, the execution becomes less important than the...
How to Ethically Borrow Time

How to Ethically Borrow Time

If you’re selling a high-trust service, like high dollar coaching or consulting, you can build that trust faster by getting introduced to someone through a person they already trust. -Matt Johnson Trust = promises kept over time, and it takes time to build. If...