by yt4lu | Feb 13, 2019 | YouX Podcast
If we want to continue to grow and build up our marketing prowess to start to have it be the engine for growth, it has to be done through brand and that’s a very long-term thing. -Frank Cowell When it comes to investing in your brand marketing, there’s a foundational...
by yt4lu | Feb 8, 2019 | YouX Podcast
There are 3 components to productization on the services side. It has to be valuable, repeatable and profitable. -Jason Bay The sweet spot for a professional services firm, is creating a product at a good enough price point, which provides volume and results for...
by yt4lu | Feb 4, 2019 | YouX Podcast
If you’re warming up the right people, when you invite them in the next step is a no-brainer because it’s just continuing that conversation. -Michelle Evans Most independent operators in the professional service space are taught to meet as many people as possible and...
by yt4lu | Jan 30, 2019 | YouX Podcast
Overcome anxiety by uncluttering the mind and getting out of your head. This is really the most important thing that is applicable to an entrepreneur at any stage of the game. -Craig Ballantyne As entrepreneurs it often feels like our minds are filled with fragmented...
by yt4lu | Jan 28, 2019 | YouX Podcast
If you simply redefine your market as something that’s achievable that you can be number 1 at, that’s one of the fastest ways to rapidly grow your agency. -Brent Weaver For a lot of creatives, the idea of dominating a market is a psychological battle they constantly...
by yt4lu | Jan 25, 2019 | YouX Podcast
The tech giants all see that our homes are going to be directed by these devices and this is a way to get our marketing message out there. -Lindsey Anderson The explosion in popularity of smart speakers like Alexa have birthed what promises to be the latest gold rush...
by yt4lu | Jan 23, 2019 | YouX Podcast
The best way to use podcast appearances strategically is to reinforce and hammer away continuously at the one thing that you want to be known for by your target market. -Matt Johnson In order for podcast interviews to really move the needle for our businesses, we have...
by yt4lu | Jan 21, 2019 | YouX Podcast
The biggest shows out there did nothing to promote their show, they let their audience do it. -Rob Walch As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are...
by yt4lu | Jan 18, 2019 | YouX Podcast
If you can pay all the bills with consistent revenue, and then have your wins throughout the year, that’s the perfect world for any entrepreneur and thought leader. -Mitchell Levy For a lot of agencies owners and thought leaders, their business models are based on...
by yt4lu | Jan 16, 2019 | YouX Podcast
If people don’t have buy in and you’re just telling them what to do, they are not engaged. -Angelo Ponzi Fractional services is one of the most interesting and potentially exploding models in the next 10-20 years. How can we get immersed in the client and get buy-in...
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