by yt4lu | Apr 19, 2019 | YouX Podcast
Our job is to have a real, authentic conversation with a fellow influencer on a topic that can help lead our people to the results we promise. -Matt Johnson There are a bunch of different approaches to podcasting; but they aren’t all equal when it comes to...
by yt4lu | Apr 17, 2019 | YouX Podcast
We’re in a connection economy, there’s no end to communities that can be created to generate value. -Will Bachman Right now there are so many opportunities to build communities focused on a specific topic, affinity or need. How was my guest able to build a valuable...
by yt4lu | Apr 12, 2019 | YouX Podcast
It’s the high ground you want to occupy if a flood comes and knocks out the Mushy Middle completely out of the market. -Matt Johnson For all of human history up to this point, professionals were protected from competition by geography. Now that virtual work has...
by yt4lu | Apr 10, 2019 | YouX Podcast
Freelancers need to take the mental burden off of us in order for it to be worth it for us to pay them. -Matt Johnson A decade ago, the concept of building and running a multi-million dollar staffed only by freelancers was unheard of. Nowadays, many experts are using...
by yt4lu | Apr 5, 2019 | YouX Podcast
The real payoff from podcasting typically starts to build around 12-18 months into the process. – Matt Johnson Podcasting as a category is exploding, but most of the shows out there just won’t last. If you’re in it for the long game, there are 5 keys to...
by yt4lu | Apr 3, 2019 | YouX Podcast
It’s the emotional content that provides us intrinsic motivation. Purposefulness yields incredible grit and determination. -Mark Green No matter how much knowledge and information we have, if our motivators, our habits and beliefs aren’t aligned with what we want to...
by yt4lu | Mar 29, 2019 | YouX Podcast
The idea that execution beats strategy is a reassuring lie. We can’t simply put on the blinders and out-hustle our competition. We have to think. -Matt Johnson When everyone is playing the content marketing game, the execution becomes less important than the...
by yt4lu | Mar 27, 2019 | YouX Podcast
The most valuable things that are difficult to replace are innovation, creativity, leadership, and true human experiences. -Mike Koenigs Most human being don’t develop rare and valuable skills, and as a result they are commodities, who have to do in order to earn a...
by yt4lu | Mar 22, 2019 | YouX Podcast
If you’re selling a high-trust service, like high dollar coaching or consulting, you can build that trust faster by getting introduced to someone through a person they already trust. -Matt Johnson Trust = promises kept over time, and it takes time to build. If...
by yt4lu | Mar 20, 2019 | YouX Podcast
If you as an agency can’t define your own processes you won’t be able to do it for anyone else. -Remington Begg The market is becoming more and more flooded with agencies and differentiation is getting harder. As a result, agencies that are moving away from...
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