by Matt Johnson | Aug 20, 2020 | YouX Podcast
The goal is that our audience is converted to our Point of View gradually over time. – Matt Johnson Interview podcasts can do great things for our brands and our networks, but they can also be a trap that keeps us at a certain level. Barbara Walters is one of...
by Matt Johnson | Aug 13, 2020 | YouX Podcast
With the MicroFamous strategy, we can free ourselves from the lie that we have to be everywhere on social media to build a profitable business. -Matt Johnson In today’s world of social media marketing, attention doesn’t automatically turn into sales. Many people have...
by Matt Johnson | Aug 13, 2020 | YouX Podcast
Every new podcast is an opportunity to redefine something and do it in a completely different way. -Rhys Waters As podcasts become more expansive, they’ve also become so crowded that it’s difficult to get noticed and build a loyal listener base. In such a space, doing...
by Matt Johnson | Aug 6, 2020 | YouX Podcast
By putting podcasting at the center of your strategy, you end up leveraging the most fun and fulfilling form of content creation, conversations with another human being. -Matt Johnson The MicroFamous Roadmap is a system that works 27/4 to help us build authority,...
by Matt Johnson | Aug 6, 2020 | YouX Podcast
No matter how consistently you’re getting featured, you’re always going to need your own platform, a place where you control the content, the format and the frequency. -Matt Johnson Getting featured on podcast interviews is an important and powerful step in building...
by Matt Johnson | Aug 6, 2020 | YouX Podcast
Posting great, valuable content on LinkedIn isn’t going to change, that’s going to be evergreen. -Paul Higgins As platforms like Facebook continue to drive down the results of organic traffic, LinkedIn has remained more consistent with what it takes to launch a...
by Matt Johnson | Jul 31, 2020 | YouX Podcast
Knowing what you want to accomplish and thinking of the strategy behind how you’re going to do it can completely change the game. -Tony Guarnaccia When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Podcast interviews leverage outside audiences, bring new people into our email lists, build influence and create demand for our services. -Matt Johnson Building a New Media Machine in our businesses is critical to generating real enduring influence and demand for what...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Beliefs are what separate ideal clients from the people who are just willing and enthusiastic to buy. -Matt Johnson In order to build a highly profitable thought leadership business, we have to go beyond working with anybody who is willing to pay us and start serving...
by Matt Johnson | Jul 23, 2020 | YouX Podcast
Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...
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