Can You Niche Down Too Far?

Can You Niche Down Too Far?

When you get the sense that your message just isn’t spreading, resonating, and attracting, don’t expand. Shrink the Battlefield. – Matt Johnson When growth in your businesses feels sluggish, and your message is spreading slowly and not bringing in new clients,...
How I Run My Business as an Introvert

How I Run My Business as an Introvert

One of my friends has an amazing office space. It has beer taps and coffee in the kitchen, flat screens everywhere, booths and workstations for all his staff. It looks awesome, but to an introvert, it looks VERY people-ey. Introverts don’t have unlimited energy to be...
The Myth of the Magical Flurry of Activity

The Myth of the Magical Flurry of Activity

Success in the long run is built on methodical, consistent, and relentless action. -Matt Johnson When it comes to hitting our goals in our thought leadership business, enduring authority, influence and visibility come from long-term, consistent, relentless, and...
Breaking Limiting Beliefs in Our Clients

Breaking Limiting Beliefs in Our Clients

If you’re coaching or consulting, you’re going to run into client limiting beliefs. We’re going to run into the things our clients believe about the world, business in general, themselves and what’s possible for them. While we can’t deal with ALL limiting beliefs...