by Matt Johnson | Sep 11, 2019 | YouX Podcast
Money is the wrong currency when we’re trying to appeal to established entrepreneurs. Reputation is a far more valuable currency. -Kevin Thompson Strategic partnerships allow like-minded people to combine resources and produce far better results together than either...
by Matt Johnson | Sep 6, 2019 | YouX Podcast
On this episode, I share the best business, sales and marketing books I’ve read so far this year, the Clear and Compelling Ideas and key value points we get out of each one....
by Matt Johnson | Sep 4, 2019 | YouX Podcast
The critical emotional moment in a sales conversation is when their intellect and heart converge and there’s nothing stopping them from proceeding. -Paul Edwards The ability to be a business connector, make strategic introductions, facilitate connections and deepen...
by Matt Johnson | Aug 23, 2019 | YouX Podcast
The right questions are more important than having the answers right now. -Matt Johnson Influencers tend to fall into one of two categories. Either we move fast and don’t think much about strategy, or we get so bogged down in thinking that we don’t move...
by Matt Johnson | Aug 21, 2019 | YouX Podcast
People overvalue the visibility component of media and undervalue the authority component of it. -Josh Elledge In today’s media environment, having authority and respect improves our sales cycles, conversion rates, visibility and more. How does authority drive the...
by Matt Johnson | Aug 16, 2019 | YouX Podcast
Just because we’re busy doesn’t mean we’re ready to scale. – Matt Johnson The hard truth about professional services is that most influencers build their businesses on UN-scalable advantages which are not enduring, sustainable or transferable....
by Matt Johnson | Aug 14, 2019 | YouX Podcast
The more I stay in one thing, and the more niche I make my business, the more successful my business is. -Karen Yankovich For coaches, consultants and agency owners, LinkedIn remains the best way to connect with clients and move our businesses forward. What is the...
by Matt Johnson | Aug 9, 2019 | YouX Podcast
As coaches, consultants and creatives, the key to our business growth is having new people we can say the same things to. So we need a way to consistently reach new people and draw them into our world. -Matt Johnson In his book 80/20 Sales & Marketing, Perry...
by Matt Johnson | Aug 7, 2019 | YouX Podcast
Focus on solving real problems that people have, help them achieve a goal with technology and be very prescriptive in that. -Tyler Lessard Building a category king business is about balancing innovation with a valuable, scalable use case. How can we go about finding...
by Matt Johnson | Aug 2, 2019 | YouX Podcast
Business podcasting provides us with an opportunity to get in front of more people, but because just about everyone is starting a podcast, many misconceptions are peddled. Does having a podcast with a lot of downloads instantly translate to big profits? Can we build a...
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