Roadmap Episode 9 – Launch Your Podcast

Roadmap Episode 9 – Launch Your Podcast

No matter how consistently you’re getting featured, you’re always going to need your own platform, a place where you control the content, the format and the frequency. -Matt Johnson Getting featured on podcast interviews is an important and powerful step in building...
Roadmap Episode 6 – Turn Attention into Demand

Roadmap Episode 6 – Turn Attention into Demand

Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...
Roadmap Episode 5 – Craft Your Point of View

Roadmap Episode 5 – Craft Your Point of View

When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important....
What Makes a Story Stick w/Leah Komaiko

What Makes a Story Stick w/Leah Komaiko

A message that sticks, sticks to your heart and not your head. -Leah Komaiko When it comes to crafting emotionally resonant and authentic content, nothing is as efficient at delivering an impactful story as children’s books are. Stories, even the ones behind...
Roadmap Episode 4 – Choose Who to Serve

Roadmap Episode 4 – Choose Who to Serve

In a world where coaches, consultants, authors and speakers are becoming more specialized, people are going to gravitate towards thought leaders who speak very deeply and specific to them. -Matt Johnson When you’re obsessed with getting people results, you start to...