Two Ways to Win the Content Game | YouX Podcast 040

Two Ways to Win the Content Game | YouX Podcast 040

When we say something startling, arresting, emotionally compelling and intellectually interesting, it cuts through the NOISE. Because of how startling it is, people and platforms share it widely without being pushed. –Matt Johnson In the Game to get to number 1...
4 Strategies to Build Authority | YouX Podcast 034

4 Strategies to Build Authority | YouX Podcast 034

Writing a book is an incredible authority and credibility statement because people still have the impression that having a book makes you THE authority on a topic. -Matt Johnson We’re all in the world of selling our expertise to get results they can’t get on their...