How Podcasts Grow – Part Two: Free Traffic Sources

How Podcasts Grow – Part Two: Free Traffic Sources

The time we spend trying to get a platform to CHOOSE us and put our podcast in front of people for free, is time we’re not spending on other ways to build our audience. – Matt Johnson One of the questions I hear most about podcast growth is what platforms,...
Allen Cobb on Diving Deep on Focused Service Clusters

Allen Cobb on Diving Deep on Focused Service Clusters

Everyone running an agency thinks about the leverage points in a service-based business that help you scale and deliver to your clients as effectively as possible. -Allen Cobb Many coaches and consultants fight against the concept of going narrow and deep and getting...
What’s Your Clear & Compelling Idea?

What’s Your Clear & Compelling Idea?

If you’re hustling and don’t seem to be making headway, you might have an idea that just isn’t clear to your market, or it just isn’t compelling enough. It’s ordinary. – Matt Johnson Every business is based on an idea, and the more...
How To Leverage Podcast Relationships

How To Leverage Podcast Relationships

Track on an ongoing basis the number of strategic introductions you make in the flow of your business. –Matt Johnson One of the questions I’ve been asked is how we can build deeper relationships with the connections we make on podcasts. What is the system I’ve...
3 Stages of Influence

3 Stages of Influence

We shoot ourselves in the foot by seeking attention for its own sake. Being KNOWN is where the money and impact lives. –Matt Johnson Influence takes place when the collective effort of being seen, then being noticed in a consistent way for a specific thing,...