by yt4lu | Nov 14, 2018 | YouX Podcast
When we say something startling, arresting, emotionally compelling and intellectually interesting, it cuts through the NOISE. Because of how startling it is, people and platforms share it widely without being pushed. –Matt Johnson In the Game to get to number 1...
by yt4lu | Nov 12, 2018 | YouX Podcast
You get all your facts together, and then make it into a compelling story. –Carolyn Barth The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with...
by yt4lu | Nov 9, 2018 | YouX Podcast
You need to go through the whole cycle of emotions and get out to the other side to be able to fully appreciate the positives. – Dr. James Kelley Adversity is something we all experience at some point in our lives. How can we take action and respond to it the...
by yt4lu | Nov 7, 2018 | YouX Podcast
The Arena is where we play the marketing game. The Arena is the ecosystem of platforms and content holding our prospect’s attention right now. –Matt Johnson We’re all playing a game in the arena of marketing and the goal should be to win. What are some of the...
by yt4lu | Nov 5, 2018 | YouX Podcast
What I figured out was it wasn’t so much about the culture, it wasn’t so much about the meetings, it’s about the talent. -John Elston Many business leaders struggle to embrace remote workers because they fear a weakening of their culture if their people can’t show up...
by yt4lu | Nov 2, 2018 | YouX Podcast
Performance marketing encompasses much more than just affiliates. It’s building those referral partners and building those relationships, and being able to do more. -Dustin Howes When it comes to affiliate marketing, the vision most coaches and consultants have is...
by yt4lu | Oct 31, 2018 | YouX Podcast
Writing a book is an incredible authority and credibility statement because people still have the impression that having a book makes you THE authority on a topic. -Matt Johnson We’re all in the world of selling our expertise to get results they can’t get on their...
by yt4lu | Oct 29, 2018 | YouX Podcast
You have to have the systems and models in place before, during and after the event to get them to fall in love with you and your content. -Peter Winick The world of speaking is very different to the world of knowledge transfer and a lot of us in the thought...
by yt4lu | Oct 15, 2018 | YouX Podcast
The smaller the niche, the more effective and powerful you become at creating transformation and that’s what draws more people to you as a coach. –Dr. Stephen Kalaluhi One of the biggest misconception that exists in our world is that a smaller niche makes it...
by yt4lu | Oct 12, 2018 | YouX Podcast
Once you’ve an infrastructure that’s up and running, you can fill slots and general content really well. –Clwyd Probert When it comes to running events, we can easily fall into the trap of losing momentum, or losing grip of the creative direction as we get...
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