How To Cut Through the Noise Right Now

How To Cut Through the Noise Right Now

How do we cut through the noise when it seems like everyone is stepping up their content efforts? In this solo episode we talk through 3 things you can do right now to cut through the noise, stay in front of the right people, and deliver a compelling and memorable...
The Accidental Split Test

The Accidental Split Test

The “accidental split test” occurred by launching two different podcasts in the same market the same year, but with two very different strategies. Real Estate Uncensored – 1.5 million downloads and counting, aimed at a mainstream audience of real...
Clear & Compelling Idea

Clear & Compelling Idea

The goal is to have an idea at the core of our business that is so clear and compelling to our ideal clients that they can’t help themselves. They HAVE to take action. They HAVE to learn more. -Matt Johnson Once we understand how influence is built, and we set...