by yt4lu | May 23, 2019 | YouX Podcast
A key thing for me was finding the one type of thing I was going to sell to one type of person. – Matt Johnson In the journey to discovering your special X-factor, how we view branding and positioning is very important. What are some of the mistakes people make...
by yt4lu | May 22, 2019 | YouX Podcast
If you have a really strong message and a strong offer, it should be converting. -Kate Dramis For a lot of agency leaders, coaches and consultants, balancing different sides of the business can be a huge challenge. When you have this kind of setup, why is it so...
by yt4lu | May 17, 2019 | YouX Podcast
If we build the right system, the system will provide the right result but it just takes that extra time building it. –Matt Johnson One of the biggest and most costly mistakes agencies make is not having a defined system for hiring employees, and not assessing...
by yt4lu | May 14, 2019 | YouX Podcast
Implementation is the lowest margin activity. It’s too easily commoditized. –Karl Sakas The biggest game-changer in professional services is being profitable without staying on the hamster wheel. Why is it so common for agency leaders to throw themselves under...
by yt4lu | May 10, 2019 | YouX Podcast
It’s a matter of getting certain about what you want and knowing that the answers that are right for you are inside of you. -Jake Jorgovan One of the biggest shifts we have to make as entrepreneurs is trusting that the answers for what direction to take are within us,...
by yt4lu | May 8, 2019 | YouX Podcast
Good stories speak to the audience, but the most powerful stories speak about the audience. -Greg Stone When it comes to the stories we tell about our brands, our methods and techniques often fall short of good and effective storytelling, and connecting with the...
by yt4lu | May 3, 2019 | Uncategorized, YouX Podcast
You build trust super fast if you can skyrocket vulnerability. –Jason Treu Most people believe that imposter syndrome doesn’t exist at the highest levels of management and corporate life, but it’s actually more common there. What are some of the factors about...
by yt4lu | May 1, 2019 | YouX Podcast
If you can’t get someone else to write about your POV, you don’t have something unique and controversial enough to say, and putting money behind it won’t fix that. –Matt Johnson Many marketers spend most of their time experimenting with platforms trying to get...
by yt4lu | Apr 26, 2019 | YouX Podcast
Being a podcast host is more than putting out content and growing an audience of people who consume our stuff. Hosting a podcast is actually leadership. -Matt Johnson Part of our formula is 1-2 solo episodes each month, where our clients deliver their key message to...
by yt4lu | Apr 24, 2019 | YouX Podcast
You can’t scale or grow without trust. -Maureen Condon Professional service agency owners all deal with the “Dip” before our work pays off and starts showing results in the client’s bank account. How can we take care of this in advance when we’re still...
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