by Matt Johnson | Aug 6, 2020 | YouX Podcast
By putting podcasting at the center of your strategy, you end up leveraging the most fun and fulfilling form of content creation, conversations with another human being. -Matt Johnson The MicroFamous Roadmap is a system that works 27/4 to help us build authority,...
by Matt Johnson | Aug 6, 2020 | YouX Podcast
No matter how consistently you’re getting featured, you’re always going to need your own platform, a place where you control the content, the format and the frequency. -Matt Johnson Getting featured on podcast interviews is an important and powerful step in building...
by Matt Johnson | Aug 6, 2020 | YouX Podcast
Posting great, valuable content on LinkedIn isn’t going to change, that’s going to be evergreen. -Paul Higgins As platforms like Facebook continue to drive down the results of organic traffic, LinkedIn has remained more consistent with what it takes to launch a...
by Matt Johnson | Jul 31, 2020 | YouX Podcast
Knowing what you want to accomplish and thinking of the strategy behind how you’re going to do it can completely change the game. -Tony Guarnaccia When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Podcast interviews leverage outside audiences, bring new people into our email lists, build influence and create demand for our services. -Matt Johnson Building a New Media Machine in our businesses is critical to generating real enduring influence and demand for what...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Beliefs are what separate ideal clients from the people who are just willing and enthusiastic to buy. -Matt Johnson In order to build a highly profitable thought leadership business, we have to go beyond working with anybody who is willing to pay us and start serving...
by Matt Johnson | Jul 23, 2020 | YouX Podcast
Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...
by Matt Johnson | Jul 23, 2020 | YouX Podcast
When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important....
by Matt Johnson | Jul 23, 2020 | YouX Podcast
A message that sticks, sticks to your heart and not your head. -Leah Komaiko When it comes to crafting emotionally resonant and authentic content, nothing is as efficient at delivering an impactful story as children’s books are. Stories, even the ones behind...
by Matt Johnson | Jul 16, 2020 | YouX Podcast
In a world where coaches, consultants, authors and speakers are becoming more specialized, people are going to gravitate towards thought leaders who speak very deeply and specific to them. -Matt Johnson When you’re obsessed with getting people results, you start to...
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