by Matt Johnson | Apr 15, 2021 | YouX Podcast
Choose tomorrow over today. I say no to things in the present so that I can work on building systems that make tomorrow easier. – Matt Johnson Once you hit the 6 figure mark, getting to the next level is often based on focus, not opportunism. Doing less, not...
by Matt Johnson | Apr 8, 2021 | YouX Podcast
In order to engineer influence, you don’t want everything in the marketing of your business to depend on trading time for money. – Matt Johnson Thanks to a social media landscape built around extroverts, it’s been drilled into our heads that attention is the...
by Matt Johnson | Mar 31, 2021 | YouX Podcast
Podcasting can change the perception of you in your market and make you MicroFamous in your space. You go from being just another vendor to the no-brainer choice. – Matt Johnson We all want to close sales faster, but in this cluttered, distrustful online world,...
by Matt Johnson | Mar 24, 2021 | YouX Podcast
How ever marketing evolves, there’s always going to be a way for introverts to reach people online without changing who we are. Don’t change who you are at all, just build a system around yourself to reach people online. – Matt Johnson The social media...
by Matt Johnson | Mar 18, 2021 | YouX Podcast
In order for a show to get a good foothold and traction in the marketplace, you have to really strongly appeal to a smaller group of people. If you don’t understand who the right people are, every decision that flows from there will be wrong. – Matt Johnson For...
by Matt Johnson | Mar 4, 2021 | YouX Podcast
Content that doesn’t tie back into your belief system and big idea may get you attention, but it won’t get sales. – Matt Johnson Interview podcasts have become a dime a dozen and standing out requires consistent evolution and experimentation. Repeat guest, Adam...
by Matt Johnson | Feb 25, 2021 | YouX Podcast
If your business depends on hamster wheel social media tactics, as an introvert, you will burn out.. – Matt Johnson Freedom is my #1 value. I want introverted experts to have freedom from guilt, frustration, peer pressure and the hamster wheel of social media....
by Matt Johnson | Feb 18, 2021 | YouX Podcast
If we try to do marketing the way extroverts do, we will burn out. When we burn out, we withdraw which means we break all our momentum. – Matt Johnson Being MicroFamous means becoming famously influential to the right people – being someone who leads...
by Matt Johnson | Feb 2, 2021 | YouX Podcast
To be valuable to the world, somewhere in our business, we have to do something really hard. – Matt Johnson In a world of no competitors, we could offer something that’s easy for us to deliver, and because it’s rare and valuable, it’s easy to market and sell....
by Matt Johnson | Jan 27, 2021 | YouX Podcast
Go for clarity first before you try to be compelling. – Matt Johnson The online space will continue to get more crowded, not less. You’ll never have fewer competitors, people’s attention spans will keep shrinking, and everything is going to keep getting more...
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