by Matt Johnson | May 28, 2020 | YouX Podcast
Creating a podcast that can help you grow your coach/consultant business comes down to a number of key factors. When you have an idea or a flash of insight about what could be a great podcast, it’s important to ask ourselves whether it’s the right idea and the right...
by Matt Johnson | May 21, 2020 | YouX Podcast
Professional video can also be authentic. When you write your script properly and have good delivery skills and you’re trained to be able to do it, you can do it well. -Pat Altvater Credibility and authority indicators like books and podcasts are more within reach...
by Matt Johnson | May 14, 2020 | YouX Podcast
If I can meet the market’s challenge, and get ahead of it, I can stay relevant and current. -Belinda Ellsworth One of the biggest challenges coaches, speakers and consultants face today is how the speed of change in relevant tactics has impacted our shelf life in the...
by Matt Johnson | May 7, 2020 | YouX Podcast
Today we’re reading an excerpt from the MicroFamous book, along with some director’s cut commentary. Get your copy at MicroFamousBook.com, where we’ll cover the book if you cover the shipping. Here is the text of the chapter we covered, Turn...
by Matt Johnson | Apr 30, 2020 | YouX Podcast
Coaches can see things on different levels because we’re working with the power of question, which can help people tune into what they have to change. -Ken Foster The coaching world is so flooded and saturated now that it’s diluting the meaning and the value of the...
by Matt Johnson | Apr 23, 2020 | YouX Podcast
Press releases are about branding and establishing your story value and how your unique selling proposition can stand apart in the marketplace. -Neal Sperling Thought leaders with various intellectual interests find themselves in a space where they want to widen sales...
by Matt Johnson | Apr 23, 2020 | YouX Podcast
The biggest barrier in overcoming our mental barriers is the belief that change is difficult and must take a long time. – Erin Pheil For so many people what holds them back from success aren’t the external circumstances. What gets in their way are the...
by Matt Johnson | Apr 16, 2020 | YouX Podcast
The sweet spot of high price-tag B2B is getting the people that acutely feel the problem you solve and are savvy enough in other areas of their life to pay to put what you say into action. -Matt Johnson In the last episode, I had a conversation with Jay Campbell who...
by Matt Johnson | Apr 9, 2020 | YouX Podcast
Many thought leaders who become known for one thing and build authority around that get to a point where they want to pivot and relaunch in a new direction. The process of relaunching, of becoming MicroFamous for something different brings new challenges and...
by Matt Johnson | Apr 2, 2020 | YouX Podcast
How do we cut through the noise when it seems like everyone is stepping up their content efforts? In this solo episode we talk through 3 things you can do right now to cut through the noise, stay in front of the right people, and deliver a compelling and memorable...
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