The Accidental Split Test

The Accidental Split Test

The “accidental split test” occurred by launching two different podcasts in the same market the same year, but with two very different strategies. Real Estate Uncensored – 1.5 million downloads and counting, aimed at a mainstream audience of real...
Clear & Compelling Idea

Clear & Compelling Idea

The goal is to have an idea at the core of our business that is so clear and compelling to our ideal clients that they can’t help themselves. They HAVE to take action. They HAVE to learn more. -Matt Johnson Once we understand how influence is built, and we set...