by yt4lu | Nov 14, 2018 | YouX Podcast
When we say something startling, arresting, emotionally compelling and intellectually interesting, it cuts through the NOISE. Because of how startling it is, people and platforms share it widely without being pushed. –Matt Johnson In the Game to get to number 1...
by yt4lu | Nov 12, 2018 | YouX Podcast
You get all your facts together, and then make it into a compelling story. –Carolyn Barth The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with...
by yt4lu | Nov 9, 2018 | YouX Podcast
You need to go through the whole cycle of emotions and get out to the other side to be able to fully appreciate the positives. – Dr. James Kelley Adversity is something we all experience at some point in our lives. How can we take action and respond to it the...
by yt4lu | Nov 7, 2018 | YouX Podcast
The Arena is where we play the marketing game. The Arena is the ecosystem of platforms and content holding our prospect’s attention right now. –Matt Johnson We’re all playing a game in the arena of marketing and the goal should be to win. What are some of the...
by yt4lu | Nov 5, 2018 | YouX Podcast
What I figured out was it wasn’t so much about the culture, it wasn’t so much about the meetings, it’s about the talent. -John Elston Many business leaders struggle to embrace remote workers because they fear a weakening of their culture if their people can’t show up...
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