Everyone running an agency thinks about the leverage points in a service-based business that help you scale and deliver to your clients as effectively as possible. -Allen Cobb
Many coaches and consultants fight against the concept of going narrow and deep and getting really good at a core set of deliverable items. But from a marketing perspective, it’s the smartest thing we can do. How do we zone in on the most powerful points of scale for our service offerings? How does focusing on one service for a very specific type of client get us in front of more of our ideal clients?
On this episode, PipelineSquared founder and CEO Allen Cobb shares on going deep on specific, defined verticals and how he defines his agency’s way thinking around the strategy for business development.
3 Things We Learned from Allen Cobb
- How to diversify your service offering but still avoid selling to everyone
- Allen’s relationship marketing philosophy and how to ensure that you get the right shot on goal when reaching out to people.
- Why deeply caring about the clients and the results they get inevitably leads to a coaching/agency hybrid.
About our Featured Guest:
Allen is the founder and CEO of PipelineSquared. He founded PipelineSquared after 12 years of startup experience in sales, marketing, business development, strategic partnerships, and channel distribution for both B2B and B2C companies. PipelineSquared solves pipeline neglect for successful business coaches and agencies.
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