Writing a book is an incredible authority and credibility statement because people still have the impression that having a book makes you THE authority on a topic. -Matt Johnson
We’re all in the world of selling our expertise to get results they can’t get on their own, but first they need to trust us. What are the 4 methods we can use to build the authority that is relevant to our ideal clients? What drawbacks can we experience if we start with podcasting? Why are books so powerful in people seeing us as subject matter experts?
On this episode, I talk about the 4 credibility builders coaches, consultants and creatives can use to build trust. I also share the pros and cons of each, and how we can leverage them to sell our expertise at the highest level.
3 Things We Learned
- How the 4 authority build strategies interlock
- The easiest strategy to start with
- The kind of content people want to see on YouTube
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business