On this episode, I share the best business, sales and marketing books I’ve read so far this year, the Clear and Compelling Ideas and key value points we get out of each one.
Star Principle: How It Can Make You Rich – Richard Koch
Everything in business comes down to these two factors. The goal is to be the leader of a niche, where the niche itself is growing at least 10% a year. For influencers, this means being a leader.
80/20 Sales & Marketing – Perry Marshall
80% of our sales comes from 20% of our actions. 80% of our profit comes from 20% of our clients. This means, sales and marketing isn’t about persuading people to buy. It’s about DISqualifying all those who should NOT buy.
Business of Expertise – David Baker
Building a profitable influencer business starts with REAL insight and creativity, which comes from pattern recognition. The only way to get pattern recognition is to see and solve the same type of problem over and over again.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business