Influence Makes Everything Easier

Influence Makes Everything Easier

It’s easy to get caught up in the chase for attention, and the world we live in is very geared toward getting attention. That includes almost all the marketing advice we get today. So I hope this episode is a counterweight to that obsessive focus on attention at the...
The Algorithm Challenge

The Algorithm Challenge

The algorithm has changed the rules of the game so drastically on social media that we’re literally playing a new game. But our mindset towards social media has not caught up to the new game. Followers and friends have become vanity metrics, and it skews all of our...