by Matt Johnson | Jul 31, 2020 | YouX Podcast
Knowing what you want to accomplish and thinking of the strategy behind how you’re going to do it can completely change the game. -Tony Guarnaccia When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Podcast interviews leverage outside audiences, bring new people into our email lists, build influence and create demand for our services. -Matt Johnson Building a New Media Machine in our businesses is critical to generating real enduring influence and demand for what...
by Matt Johnson | Jul 30, 2020 | YouX Podcast
Beliefs are what separate ideal clients from the people who are just willing and enthusiastic to buy. -Matt Johnson In order to build a highly profitable thought leadership business, we have to go beyond working with anybody who is willing to pay us and start serving...
by Matt Johnson | Jul 23, 2020 | YouX Podcast
Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...
by Matt Johnson | Jul 23, 2020 | YouX Podcast
When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important....
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