Roadmap Episode 6 – Turn Attention into Demand

Roadmap Episode 6 – Turn Attention into Demand

Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives...
Roadmap Episode 5 – Craft Your Point of View

Roadmap Episode 5 – Craft Your Point of View

When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important....