The Reassuring Lie of Execution vs Strategy

The Reassuring Lie of Execution vs Strategy

The idea that execution beats strategy is a reassuring lie. We can’t simply put on the blinders and out-hustle our competition. We have to think. -Matt Johnson When everyone is playing the content marketing game, the execution becomes less important than the...
How to Ethically Borrow Time

How to Ethically Borrow Time

If you’re selling a high-trust service, like high dollar coaching or consulting, you can build that trust faster by getting introduced to someone through a person they already trust. -Matt Johnson Trust = promises kept over time, and it takes time to build. If...
How Podcasts Grow – Part Two: Free Traffic Sources

How Podcasts Grow – Part Two: Free Traffic Sources

The time we spend trying to get a platform to CHOOSE us and put our podcast in front of people for free, is time we’re not spending on other ways to build our audience. – Matt Johnson One of the questions I hear most about podcast growth is what platforms,...